Privacy Policy
Last updated: 20 February 2026
Who we are
Luna Formulas Limited is the data controller responsible for your personal information. Company number: 16537565. Business address: 4 Office Village Forder Way Cygnet Park Hampton Peterborough PE7 8GX Contact email: hello@lunaformulas.co.uk
What information we collect
We may collect personal information you provide when placing an order, creating an account (if applicable), subscribing to communications, or contacting us. This may include your name, email address, billing and delivery address, order details, subscription information, and communications you send to us.
We may also collect limited technical information automatically when you browse our website, such as IP address, browser type, device information, and pages viewed.
How we use your information
We only process your personal data when we have a lawful basis to do so. We use personal information to:
process and fulfil orders, subscriptions and payments
communicate with you about your order or account and respond to enquiries
send marketing communications (only where you have given us your consent or where we have a legitimate interest to promote similar products to existing customers)
operate, maintain and improve our website and services and prevent fraud
comply with legal and accounting obligations.
Lawful bases for processing
We rely on the following lawful bases under the UK GDPR:
Contract: to fulfil your order, manage your subscription and communicate with you about your purchase
Legal obligation: to comply with our legal and accounting obligations
Legitimate interests: to operate and improve our business, prevent fraud and understand how customers use our website. When we rely on legitimate interests, we balance our interests against your rights and freedoms
Consent: to send you marketing communications and cookies or similar technologies that are not strictly necessary. You may withdraw your consent at any time.
Marketing communications
We will only send marketing emails if you have opted in. You can unsubscribe at any time using the unsubscribe link in our emails or by contacting hello@lunaformulas.co.uk.
Payments
Payments are processed securely by trusted third-party payment providers. We do not store or have access to your full payment card details.
Sharing your information
We may share personal information with trusted third parties where necessary to provide our services or comply with the law. These include:
our e‑commerce platform provider and website host
payment processors who securely process your payment details
delivery and fulfilment partners who deliver your orders
email marketing and analytics service providers
professional advisers such as accountants or legal advisers.
All third‑party service providers are required to keep your personal information confidential and use it only for the purposes for which we share it. We do not sell your personal information.
International transfers
Your personal data is primarily processed in the UK. Some of our service providers may be based outside the UK. When we transfer personal data outside the UK, we ensure that adequate safeguards are in place – for example, by relying on adequacy regulations or approved standard contractual clauses. You can request a copy of the safeguards we use by contacting us.
Cookies
Our website uses cookies and similar technologies to function properly and understand how visitors use the site. Non‑essential cookies (such as analytics and marketing cookies) are only used with your consent. For more details about the cookies we use and how to manage your preferences, please see our Cookie Policy.
How long we keep your data
We keep personal information only for as long as necessary. Order and accounting records are retained for six years to comply with legal and tax obligations. Marketing preferences are retained until you withdraw your consent. We regularly review our retention periods and securely delete or anonymise data that is no longer required.
Your rights
You have rights under UK data protection law. These include:
Access: to request a copy of the personal data we hold about you
Rectification: to correct inaccurate or incomplete data
Erasure: to ask us to delete your personal data in certain circumstances
Restriction: to restrict our processing in certain circumstances
Objection: to object to our processing based on legitimate interests or direct marketing
Portability: to obtain and reuse your personal data for your own purposes across different services.
Withdraw consent: if we process your data based on consent (for example, for marketing), you can withdraw your consent at any time.
To exercise any of these rights, please contact us at hello@lunaformulas.co.uk. We may need to verify your identity before fulfilling your request.
Complaints
If you have any concerns about how we handle your personal data, please contact us in the first instance. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection (www.ico.org.uk).
Children’s data
Our website and products are intended for adults aged 18 and over. We do not knowingly collect personal data from children under 18.
Data security
We take reasonable technical and organisational measures to protect your personal information. While no system is completely secure, we work to protect your data from unauthorised access, loss, or misuse.
Automated decision‑making
We do not make decisions based solely on automated processing that have a legal or similarly significant effect on you (such as automated profiling). Should we introduce such processes in the future, we will update this Privacy Policy and provide you with information about the logic involved and your rights in relation to automated decision‑making.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page and reflected in the last updated date above.
Contact us
If you have any questions about this Privacy Policy, please contact us at: hello@lunaformulas.co.uk
